Animated scenes of groups of people laughing and enjoying an Urban Trails tour.
Urban Trails logo

Interactive city exploration where the world becomes your game board

Leave ordinary sightseeing behind and step into an experience where the city opens up through story, discovery, and play.

Iconic Locations

Narrated Story

Interactive Puzzles

Two Game Modes

What you’ll do

Explore the city through a self-guided walking adventure where you solve clues, shape the journey, and interact with the world around you.

Make Memories Together

Every stop gives you something to uncover and solve side by side, creating shared wins, standout moments, and a day out that brings you closer together.

Step Into the Story

Story, interactivity, and real-world discovery come together as one unfolding mission, so with every stop you become part of the city’s living story.

On Your Schedule

Start when it suits you, move at your own pace, and choose the mode that fits your group - whether you want relaxed exploration or friendly competition.
  • Iconic Locations
  • ~1.5-2.5 Hours
  • Great for Groups
  • Casual & Race
  • Low-Signal Friendly
  • Under-12s Free

Adventures With Impact

Every ticket makes a difference. A portion of every game sold supports a local charity in the city you explore.

How It Works

  1. 1

    Pick your city. Unlock your mission.

    Pick your location, choose Casual or Race mode, and buy your access code. We’ll email everything you need to get started, including your game unlock and the details for your opening mission. All you'll need is a fully charged device and good pair of comfy shoes!
  2. 2

    Go to the start. Play it stop by stop.

    Once you unlock the game, your personal narrator sets the scene, guides you to the starting point, and leads you through the adventure stop by stop. At each location, you’ll uncover the history, solve puzzles, and watch the story unfold.
  3. 3

    Make your choices. See how it ends.

    As you progress, you’ll respond to the story, make key decisions, and at certain moments choose how your mission continues. Finish the adventure to see your results, compare your stats, and if you played in Race mode, receive your rank on the leader board.

For more information on accessibility, visit our Help page here.

Play your way

Choose the mode that fits your team - slow it down with story-rich Casual play or chase the leaderboard in Race Mode.

Casual Mode

No timer. Rich narration. Pause anytime.

  • Explore at your own pace with story-first puzzles
  • Take breaks for coffee, photos, and detours – no timer pressure.
  • Pause anywhere and resume seamlessly

Race Mode

Timed runs. Hint penalties. Live leaderboard.

  • Race the clock with smart hint penalties
  • Climb the leaderboard and claim bragging rights
  • Challenge other teams or play solo

What makes Urban Trailsâ„¢ brilliant

Video & audio narration

Scene-setting narration at real locations

Story-first puzzles

Every clue advances the plot

Location-led gameplay

The city itself guides your steps

Play your way

Casual explore or timed race - your choice

Teams or solo

Works great solo. Even better with company

Puzzle variety

Visual, logic, and observational challenges

Adventures with Impact

Every game gives back to the local community.

Fair Group Pricing

One price for the whole team - never per person.

Built for Play

A dedicated game interface, not just a chat box.

Keeps playing with low signal*

Core gameplay continues even if reception drops.

Captions & transcripts

Accessibility built in for every stop

Live until complete

One pass. No expiry. Finish at your pace

*Core gameplay continues if your signal drops. Avoid refreshing the page when you have no reception, as the browser can’t reload offline. If this happens, just move to an area with signal and reload - you’ll resume from the last saved point. See our Help page for details.

Testimonials & Reviews

"Urban Trails was a great way to explore the city and hit some of Edinburgh's highlights! It's fun and interactive, and manages to throw in a good amount of educational information without ever feeling overwhelming or getting bogged down in the details. I can highly recommend it for a group of friends, as it's pretty entertaining to solve the various puzzles together and theorize what turn the story is going to take next, but it would also be useful for getting your bearings in the city as a solo traveller while having a bit of fun along the way!"

– Harper

"Super fun! Loved all the different puzzle elements. I wasn't sure what to expect as there's not loads of stuff about them online, but it was so worth it. The fact that you can pause and explore at your own pace was appreciated."

– Marie Smith

"Had such a great day out in Oxford exploring the city with my dogs! Urban Trails is such a fun way to gamify sightseeing while getting your steps in. I loved the level of difficulty - the puzzles were challenging enough to make you think, but not so hard that they left you feeling stuck or confused. I could absolutely imagine doing something like this for a hen do and turning it into more of a competition - it would be so much fun! So I’m really excited to see that more cities are coming soon."

– Rhianna Rahim

4.9/5

Your mission starts here. Which city will you choose?