Legal Information
Your privacy, your rights, and our terms of service.
Privacy Policy
We respect your privacy and aim to collect as little personal data as possible. This policy explains what we collect, why we collect it, and the choices you have when using Urban Trails™.
Urban Trails™ operates in the UK and follows UK data protection laws.
What Data We Collect
We collect only what’s needed to run the experience, including:
- Your email address (to send purchase confirmations and access details)
- Game progress and completion times
- Approximate device location during gameplay (used only to verify puzzle solutions)
- Essential technical data required for the site to function securely
We do not collect precise location data or sell personal information.
- Your email address (to send purchase confirmations and access details)
- Game progress and completion times
- Approximate device location during gameplay (used only to verify puzzle solutions)
- Essential technical data required for the site to function securely
We do not collect precise location data or sell personal information.
Cookies & Tracking
Urban Trails™ uses essential cookies that are required for the site and gameplay to work. We may also use optional marketing and measurement tools to understand what works and improve Urban Trails™. These are used only if you choose “OK” when asked. If you choose “Essential only”, no marketing or measurement tracking is loaded. You can change your choice at any time via the Cookie settings link on the site.
How Your Data Is Used
Your data is used only to:
- Run the Urban Trails™ experience
- Verify gameplay and puzzle progress
- Process payments and send confirmations
- Improve the product (only where consent is given)
- Run the Urban Trails™ experience
- Verify gameplay and puzzle progress
- Process payments and send confirmations
- Improve the product (only where consent is given)
Third Parties
Payments are handled securely by Stripe. We do not store full payment details. If you consent to marketing, limited data may be shared with advertising platforms (such as Meta) strictly for measurement and optimisation.
Your Rights
You can request access to, correction of, or deletion of your personal data at any time, and you can withdraw marketing consent whenever you like.
Contact
If you have any questions about privacy or your data, please contact us at: support@urban-trails.co.uk. You can also reach us via the contact form on the Help page.
Terms & Conditions
By accessing Urban Trails™, you agree to these terms and conditions. Please read them carefully before playing.
Access & Use of Service
You must be 13 years or older to play. Players under 18 require parental consent. The game requires location services and internet connectivity for full functionality.
Intellectual Property
All game content, including puzzles, story, and characters, are protected by copyright. Sharing puzzle solutions publicly is prohibited.
Governing Law
These terms are governed by UK law. Any disputes will be resolved in Oxford, UK courts.
Purchases & Payment
Each purchase issues a single-use access code that stays valid until you complete your playthrough. Payment is processed securely through our payment partner.
Safety & Preparedness
We provide guidance on suggested footwear and clothing to help ensure that visitors are prepared for walking and for varying weather conditions. By taking part in our tours, you acknowledge that it is your responsibility to dress appropriately.
Refund Policy
Under our “live until complete” policy, we keep your experience active until you finish, so refunds are only approved in extreme circumstances. Contact support@urbantrails.com if you believe your situation qualifies.