.jpg)
About Urban Trails™
Discover how every adventure makes a difference.
Our Mission
Adventures that connect people through story, place, and delight.
We believe exploring a city should feel like stepping into something magical—moments of discovery, puzzles that surprise you, stories that unfold as you walk. Our tours are crafted to make places come alive, to make you notice the unexpected, and to leave you with memories, not just photo-ops.
And we make it easy. You can start from your phone, dive into the story, wander without worrying about weak signal or stalled downloads. Wherever you are, the adventure keeps going—no friction, all flow.
How It Started
It began with a simple idea—walking tours could be more than one clue after another in a text-style message. They could be immersive, playful, sensory, alive.
We set out to build experiences where story leads, where each location feels meaningful, and where the puzzles and media deepen your sense of place. Early walks taught us what really matters—seamless flow, surprise, connection. Ever since, each route we build carries that original spark.
Our Approach
We build every adventure around three guiding pillars:
-
1
Story-led journeys
The narrative leads everything. Each clue, challenge, and stop is woven into the story so each step feels part of something bigger.
-
2
Immersive, multi-sensory discovery
You’ll hear, see, observe, solve. We use video, audio, puzzles and your surroundings to fully engage your senses—it’s more than checkpoints and maps.
-
3
Effortless access and continuous flow
No app to install, no long setup. You open from your phone browser, and if signal drops you still carry on. The experience moves with you, so nothing pulls you out of the moment.
Adventures with Impact
Explore. Discover. Give back.
Every Urban Trails™ ticket purchased contributes to our annual charity fund. At the end of each year, the total amount is donated to a local charity in every city we operate in. That means when you play, you’re not just unlocking puzzles and stories — you’re contributing to the real story of the city itself.
Impact Snapshot
See the difference our community is making
raised this year for local charities
—
—
100%
Why It Matters
Why choose Urban Trails™?
-
Adventures with Purpose – Every ticket automatically contributes to local causes.
-
Community Impact – Join thousands of players making real change in UK cities through exploration.
-
Feel-Good Fun – Experience the joy of discovery knowing your entertainment also creates positive community impact.
How Your Adventure Helps
-
1
You Purchase an Adventure
Choose your city and buy an Urban Trails™ ticket.
-
2
Funds Collected
A portion of your ticket price goes into that city’s annual charity fund.
-
3
Communities Benefit
At the end of the year, the funds are donated to a local charity that supports heritage, education, or community initiatives.